Short Summary:
Careem is expanding its “Everything App” vision, integrating transport, food, and payments across 10 countries. Entering an AI-driven phase, the company seeks a Senior Copywriter (English) in Karachi to craft compelling content for marketing and product platforms, refine its brand voice, and collaborate within a dynamic design team, contributing to experiences for millions.
Senior Copywriter Careem: Driving the “Everything App” Vision in the Middle East
Careem, a pioneer in the greater Middle East’s digital landscape, is actively seeking a talented Senior Copywriter Careem to join its Product Design team. The company is on a transformative journey, aiming to simplify everyday life through its “Everything App,” seamlessly integrating transportation, food and grocery ordering, and advanced payment management across a vast region.
Since its inception in 2012, Careem has made a significant impact, empowering over 2.5 million Captains with income opportunities and serving more than 70 million customers. With operations spanning over 70 cities across 10 countries, from Morocco to Pakistan, its regional footprint is expansive. As Careem enters an AI-driven phase, it is heavily investing in artificial intelligence to create impactful tools, automate workflows, and enhance operational efficiency and customer engagement.
The Role of a Senior Copywriter Careem in a Dynamic Environment
The Design team at Careem is dedicated to crafting simple, intuitive, and engaging user experiences. This interdisciplinary group, comprising designers, researchers, writers, and brand specialists, has recently formed an in-house content marketing team to address diverse copywriting needs across all business verticals. SindhNews.com reports that such investments are crucial for tech scaling.
The new Senior Copywriter Careem (English) role is critical for shaping compelling content across marketing and product platforms. This involves creating engaging copy for push notifications, CRM campaigns, and in-app banners, while continuously refining Careem’s distinctive tone of voice across all digital channels.
Key responsibilities include writing persuasive and brand-aligned copy, collaborating closely with designers, product managers, marketers, and engineers. The role also involves leading copy reviews, ensuring content quality for product launches, and contributing to scalable content systems. The successful candidate must be able to adapt content quickly to meet evolving business needs across various verticals, including Q-commerce, ride-hailing, and food delivery.
Candidates should possess 2 to 4 years of experience in UX writing or digital copywriting, ideally within e-commerce or Q-commerce environments. A strong command of English grammar, tone, and brevity is essential, alongside a portfolio showcasing expertise in product-facing content. This position is based in Karachi, Pakistan, offering a valuable opportunity to grow within a leading regional technology platform.
ApplyNow
Conclusion
Careem’s ambitious goal of building an “Everything App” powered by AI underscores its commitment to innovation and regional development. The addition of a Senior Copywriter Careem is integral to this mission, ensuring that the brand’s voice is clear, compelling, and consistent as it continues to expand its services and impact millions across the Middle East.