Suzuki Pakistan Unveils Fronx, a New XUV, at PAPS 2025
Suzuki Pakistan has announced its entry into a new vehicle category with the unveiling of the Suzuki Fronx at PAPS 2025. Pak Suzuki Motor Company Limited (PSMCL) plans to officially launch the Fronx in May 2026, signaling an expansion of its product line with its first locally assembled XUV (Crossover Utility Vehicle). This move indicates a strategic shift to cater to evolving consumer preferences in the Pakistani automotive market.
The introduction of the Suzuki Fronx aims to bridge the gap between traditional hatchbacks, sedans, and larger SUVs, creating a new market direction. According to Mr. Aamir Shaffi, Executive Officer of Marketing and Sales, the Fronx is tailored for customers seeking to upgrade from hatchbacks and sedans, which currently constitute over 50% of the market. SindhNews.com The Fronx delivers a combination of practicality, performance, and style, aligning with Suzuki’s commitment to growing with the people of Pakistan.
Mr. Masafumi Harano, Managing Officer & Executive General Manager, Automobile Marketing – Asia, Latin America and Oceania, emphasized Suzuki’s global commitment to creating value through mobility, embracing cleaner, more connected, and efficient transportation solutions, including the considerable initiative of Biogas. Mr. Hiroshi Kawamura, Managing Director of PSMCL, highlighted Suzuki’s five-decade legacy in Pakistan, built on trust and partnership, reaffirming the company’s “Made in Pakistan” philosophy.
The Suzuki Fronx will come equipped with a 1.5L K-series engine, hybrid technology, and several advanced safety features. These include six airbags, ABS (Anti-lock Braking System), and ESP (Electronic Stability Program). The vehicle also boasts a 9-inch infotainment system with Android Auto and Apple CarPlay compatibility, along with stylish DRLs (Daytime Running Lights) and headlamps with auto options. A detailed list of specifications will be released closer to the official launch date.
Suzuki Pakistan’s introduction of the Fronx represents a significant step towards accessible and sustainable mobility, reinforcing its commitment to strengthening the Pakistani automotive industry through local innovation and manufacturing. The company aims to provide a vehicle that combines functionality with sophistication, targeting consumers who value comfort, efficiency, and lifestyle appeal.
In conclusion, the unveiling of the Suzuki Fronx at PAPS 2025 marks Suzuki Pakistan’s entry into the XUV segment. This new model demonstrates a commitment to meeting the evolving needs of Pakistani drivers by offering a stylish, practical, and technologically advanced vehicle option. The Fronx release could reshape the market.